A recent poll conducted by Alton Towers Theme Park disclosed that half of their patrons are not able to finish their favorite ice cream before it melts. In response, the theme park claims to have invented an improved and a new 99 flake in their innovation kitchen, with every ice cream subjected to high temperatures to make sure that they would endure the heat. In addition, extensive testing was conducted on the cone to make sure that it provided the correct amount of crunch when combined with the new formula.
Marketing Director Gill Riley said that they have had excellent responses from people who have eaten the ice cream. They wanted to make an ice cream that people could enjoy at all times. Riley further said that several parents who have paid a visit to the theme park have said that it is good to watch their kids enjoying ice creams without any trouble.